- #What is the best email marketing software software#
- #What is the best email marketing software free#
So, in this section, I will present you with x different criteria, but in order to simplify the selection process for your real estate business, I will prioritize them based on the above-mentioned statistics.
It’s therefore important to know by which criteria to filter them and to find the best one for your real estate marketing campaigns.
#What is the best email marketing software software#
Very few (4%) marketers use highly-personalized targeting, only 13% segment their audiences, 31% do some basic segmentation, and a large group of 53% does no segmentation at all ( source ).Ĭriteria for Good Real Estate Marketing SoftwareĪs you will see later in this article, there are many different email marketing software products available.List segmentation (51%), personalization (50%), and triggered emails (45%) appear to be the top 3 email marketing tactics ( source ).When it comes to tactics for automation, mapping the customer experience (53%), and personalizing messages (51%) seem to be the best ( source).Email Automation techniques are used by 64% of B2B respondents ( source).Marketing emails have an influence on the purchase decision of 59% of the respondents ( source).When it comes to open and reading emails, the Apple iPhone app is the most popular (29%), followed by Gmail (27%) ( source).35% of business professionals check emails on a mobile device ( source).On the other hand, if you include an emoji in the subject line, it shows to create a 56% increased open rate ( source).Millennials use and like seeing GIFs, emojis, and stickers in emails, but this is only the case for 37% of people over 65 ( source).When it comes to business communication, 72% of customers prefer email as the main channel ( source).21% of emails are opened within the first hour of delivery ( source).46% of all email opens come from mobile ( source).Emails received an average click-through rate (CTR) of 3.43% ( source), the average unsubscribe rate was 0.2% ( source), and the average open rate was 22.15% in 2019 ( source).Open rates can be increased by 19%, CTR by 65%, and unsubscriber rates reduced by 26% when the word “video” is used ( source).If you include video in the initial email, it gets a CTR increase of 96% ( source).There is a 50% higher CTR for segmented email marketing campaigns than when you don’t segment or target ( source).Tuesdays and Thursdays are supposed to be the best days for sending out emails ( source).You want to send emails at 11 am, and 12 am is best for the highest CTR ( source).During weekends, you likely get the worst open and click-through rates ( source).For 47% of marketers, email marketing is the most effective marketing channel, followed by 39% for social media, 33% for SEO, and 33% for content marketing ( source).One of the top metrics for 90% of content marketers in terms of measuring content performance is email engagement ( source).When marketers use segmentation in their email campaigns, they achieve 760% in revenue ( source).Emails never reach the inbox in 16% of the cases ( source).That email marketing can increase customer retention is believed by 80% of business professionals( source).
In 85% of the cases, email marketing is used for lead generation, 84% for sales, 78% for lead nurturing and in 74% of the cases, for customer retention( source).